INNOVATION AND FIRM’S PERFORMANCE AMONG MALAYSIAN MANUFACTURING SMEs oleh Abdullah Al Mamun et al.

RM 28.00

This is one of kind of book where real life data were used to analyze and present a systematic finding on what is important for innovation adoption and how its effects performance. This book will come in handy to those interested in innovation adoption and improving their SME performance. Besides that, aspiring researchers and the curious ones will be able understand the research process on coming out with empirical evidences. As extensive data were collected (from 360 manufacturing SMEs) and put into producing this book, the authors believe the outcome should be beneficial to the readers including owners and managers of manufacturing firms.